| |
SEO - SEARCH ENGINE OPTIMISATION
With today's environment demanding streamlined
expenditure, companies need more cost effective ways to attract
new business. Search engine optimization is a hot topic in
this respect. Both international and more recently South African
companies are investing more of their marketing budgets online.
Consultants are selling search engine optimization as a service,
crooksters selling "trade secrets", snake salespeople
selling the promise of eternal placement and spammers...well, spammers
just spam. . .
So why is everyone so hot on Search Engine Optimization? Because
it makes bottom line sense!
 Search
engine optimization, or SEO,
is one area of Internet marketing which
combines work on your website (relevance) and on your virtual public
relations (popularity). The combination gets you up the search rankings.
Internet
marketing strategy would
incorporate SEO, targeting organic (non-paid) traffic as
well as pay
per click (PPC - paid
traffic)online advertising. Your Internet
marketing strategy encompasses all activities aimed at increasing
visibility for your company's products / services on the Internet.
Search engine optimization (
SEO ) is the process of analysing your website
and modifying it to enable search engines to read it, understand
it and index (or catalogue) it correctly. This does not necessarily
mean rewriting the website or completely changing the look and feel.
Visual changes are subtle, adding or modifying text, linking specific
pages to others or bolding keywords. The aim is to make your website
more search engine friendly- put simply, its helping search engines
help you. Click here to
get started today!
Search engine optimization
( SEO
) requires
a deep understanding of how search engines work
and most importantly, experience. Google (god of search) turns
eleven years old this year and today employs some of the most
intelligent mathematicians on the planet to constantly develop
their algorithm (mathematical equation that evaluates websites
on relevancy) in the battle against spammers. This makes for two
fundamentals: Adhere to the codes of conduct and constantly stay
updated of any changes in the search engine optimization
industry. Contact an
EVER consultant now.
Search engine optimization
( SEO
) has constantly changed since the beginning
of the industry roughly thirteen years ago, and it is essential
to stay current with new search criteria. In 1997 only META tags
were used to rank pages (HTML code containing your keywords, which
search engines can read). If your webpage had
the keyword listed 1000 times in the META tags and your competitor
1001, your competitor would be ranked above you. An old favourite,
filling a one pixel by one pixel colourless image with hundreds
of key words and presto! You do not want to abuse your keywords,
keywords, keywords, keywords!
EVER has experience, skills and a record to guaranty your website
more targeted traffic. Contact
an EVER consultant now. |
|
