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WEB DESIGN EVER understands
the concept of web design and web development
should be built with two things in mind: usability and search
engine optimization. A well designed website
should be the heart of your Internet
marketing strategy to generate organic traffic
which is supported by paid campaigns like pay per click for more
targeted traffic.
Firstly, you need to understand the majority of new visitors discover
your website through the results of a keyword search on a search
engine I.e. Google, Yahoo! and Live.
A user expects to see information that meets their search criteria
immediately. OOnce they have landed on a page you have roughly
eight seconds to capture their attention and entice them to read
or click through deeper into your website. The aim is to use web
design and architecture to clearly guild the user toward an action:
buying, filling in an online enquiry or communicating with you
directly. EVER takes all these aspects into account when creating
and developing a website design.
Many people believe the first step in developing a website
design is look & feel. In fact the search engine
optimization strategy should be the basis on which the web design
concept is created.
"Imagine if you paid to print 1,000 full color brochures that
beautifully captured the nature of your service or product at
R 200 apiece. You then keep them on a coffee table in your office
for your existing clients (and the occasional walk-in) clients
to leaf through. Definitely not a return on investment! What about
the rest of the world that does not pass through your office?
Regardless how original your copy or how breathtaking
your web design is, if no person or search engine "spider"
can find your website when searching on Google for Hotel Accommodation,
Pool Maintenance Guy or Marketing Company, then your website is
not using the full potential of the Internet.
Contact
EVER for a free web design quotation
 Of
course the look and feel is important to motivating potential clients
to explore your website and communicate with your brand. However,
navigation is critical to guide traffic to your websites contact
/ purchase page. Without the right search engine friendly web design
architecture, navigation methods and optimised content, you will
have a breathtaking web design with minimal organic traffic. And,
at the end of the day, no profit growth from your website. Unfortunately,
or fortunately, websites are often developed in reverse starting
with the web design stage. At EVER we balance traffic generation
techniques and with the website's look and feel to guarantee optimal
results.
Users and search engines alike should be considered throughout
the web design process. Testing, fixing and optimising a website
after it has been built is not the most efficient and less likely
to produce optimal results. The EVER approach is designing and
developing websites which incorporate essential elements through
creative and clear navigation for the user and consistent and
logical search engine optimization throughout the web design and
production process.
Contact
EVER for a free web design quotation
Create a search engine friendly website while
you have the chance rather than waiting and having a search engine
optimized website. You WILL out rank your competitors!
The benefits of planning usability and SEO
into your new website design:
Increased user satisfaction and time spent on the site
Guarantee the best platform from which to extract real value
traffic - from your website
Gain a competitive advantage, by building a website on the fundamentals
of SEO, over older websites which have just been optimisation.
Reduced long-term development costs (time spent on revisiting
the same areas twice)
WEB DESIGN AND DEVELOPMENT
Identify the primary goal of the website from a user and business
perspective
Evaluate existing versions of the site - research other successful
websites
Perform a competitive analysis
Website design and architecture proposals
Create the final product with SEO implementations
Evaluate functionality through testing and usability studies
Use the evaluation results to improve the final website
Launch the website
Maintain and refine with user feedback
Use the feedback in new design requirements, and begin website
updates(system integration).
Request a quote
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