How to Create a Killer Digital Marketing Campaign From Start to Finish
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If you feel like you don’t quite understand Instagram marketing, you’re not alone. However, you should know that it’s crucial for businesses to be active on active social media to survive in today’s competitive market.
Your social media marketing strategy can only be complete if you include Instagram. Let me tell you, if you’re not active on Instagram, your competitors definitely are. The truth is that Instagram has become a goldmine for businesses of all shapes and sizes.
But it’s not enough to just post, sit back, and wait for success to happen by magic. You need to come up with a viable Instagram marketing strategy. That’s why we’ve put together this post. By the end of it, you’ll know how to create a top-notch Instagram marketing strategy in five easy steps.
So grab a cup of coffee and let’s begin.
1. Set Your Marketing Goals
The first step in creating a successful Instagram strategy is to set your marketing goals. Think about what you want to achieve with your Instagram marketing strategy.
Are you interested in increasing brand awareness? Growing an engaged community? Driving conversions?
Setting marketing goals isn’t fluff – these goals will determine your entire strategy. They will also help you and your team stay on track because it’s quite easy to get carried away while creating content. If you’re not sure what you want, we’re here to help you.
2. Define Your Target Audience
The next step is to find your target audience. Finding your target audience is a crucial part of your Instagram marketing strategy because without knowing who your content is targeting, you’ll have no direction.
The question is how do you determine your target audience? Well, you have to carry out market research into your target demographic. First of all, you need to determine the age, gender, location, interests, and behaviours of your ideal audience. By doing this, you’ll make sure that you will create the right content for your audience.
3. Optimise Your Instagram Profile
The way you create your Instagram profile plays a significant role in your success. First things first, ensure that you’ve switched your account to an Instagram business profile. This way you’ll be able to highlight additional information (for example: your industry, location, phone number/email address) as part of your Instagram bio. Also, you’ll have access to analytics.
Next, you have to choose a ‘gram-worthy profile picture. The size of your profile picture should be 110 x 110 pixels. We recommend you to use a sleek, minimalist, and high-resolution photo.
Then you need to decide on your brand creatives – specifically, your hashtags and bio. Your main hashtag can be your brand name (or a slight variation of your brand name). It’s important to have a hashtag because it can encourage people to tag your brand.
The last step in optimising your Instagram profile is to craft a compelling Instagram bio that encompasses who you are as a company. Your bio should not have more than 150 characters.
For example, you can use your tagline as a bio (it’s already short) or you can choose three descriptive adjectives that encompass your company. Or maybe you can shorten your mission statement down to a sentence. In any case, make sure you remove all the fluff.
Your bio is a great opportunity to emphasize what your brand is all about and encourage followers to take action. It should include a hashtag (or more) related to your brand, a call-to-action, and a trackable link to monitor the behaviour of your Instagram traffic.
4. Develop A Content Strategy
The most crucial step in developing your Instagram marketing strategy is creating a strong content strategy. You need to decide what to post to best showcase your brand and reach your goals.
Here are some types of Instagram content you can use:
Stylish snapshots are exactly what put Instagram on the map. Nowadays it’s quite easy to take compelling photos of just about anything with your smartphone.
Video is another popular form of Instagram content. Video gives you the opportunity to showcase more than a single frame of content. Keep in mind that only 60 seconds of video can be uploaded to Instagram at a time.
If your business has enough loyal fans and customers, you can post content that’s created by your users. This is an easy and effective way to generate content. Don’t forget to include the username of the person’s content that you’re using. Also, if you repost a customer’s photo, make sure you include their username in your caption and mention that the post is a “re-post.”
Instagram stories are something you should create on a daily basis. They are great for deals, different company updates or just playful content.
5. Establish A Content Schedule
The last step is to determine a content schedule. This step is essential because nobody wants to have an Instagram feed bombarded with photos from a single account.
Having a schedule will enable you to be organised and consistent. Posting consistently will increase the visibility of your posts and will help you build a reliable relationship with your audience. A schedule will also help you remain a source of fresh content.
Post frequency is up to you, but it’s important to keep it maintainable. You don’t want to post daily for one week and then leave your profile dry for the next one. The best method for choosing how regularly you post is looking at when your target audience is most active during the week. Then test until you find what works best.
Instagram is a place to be. It’s a one-of-a-kind platform, but it can only boost your brand if you have an efficient marketing strategy.
By following these steps, you’ll be able to give your followers the content they want to see.
Good luck with creating your Instagram marketing strategy! 🤞