7 SEO Tips That Will Boost Your Traffic
As a business owner or digital marketing manager, your most burning desire is probably to have more traffic and more customers. And I think we can all agree that this is a pretty big challenge.
Do you know what else is also tricky? Making sure that when potential customers are looking for a product or service just like yours, they find you and not your competitors. This is the moment when SEO marketing steps in.
SEO is a blessing, but it can also be a curse if you don’t know how to use it properly. You’ll never get any leads if no one can find your site. For sure, you don’t want to be invisible. 👻
But if you get it right, you can take advantage of your higher visibility and traffic.
It is well documented that 75% of people won’t even peek around the corner to see what’s on the second page of Google results.
So, no wonder Search engine optimisation (SEO) has become a significant priority in the last years. And it is quite easy to see why – good SEO equals higher search engine rankings, which means increased traffic, more leads, as well as improved conversions and sales. Every business wants this, right?
That’s the reason why we’ve pulled together these tidbits of helpful information. Are you ready for some awesome SEO tips? Here you go:
1. Make Sure You Optimise Your Site Speed
Do you find yourself waiting more than ten seconds for a website to load? Well, neither do I, nor other people. Almost half of the consumers will wait no more than three seconds for a web page to load. Page speed is crucial in SEO, especially for mobile users, because your website’s load time will determine your bounce rate. Google considers site speed as one of the most important ranking factors.
A slow website will damage the user experience, and it will also harm your conversion rate. Don’t scare your potential customers away with a slow loading website. Help them get your products in the cart as quick as possible.
There are many ways you can improve your site speed. Start with removing all the non-essential elements that slow down your website. If you use WordPress, get rid of plugins that you have activated sometime but don’t need. Also, it is a good idea to declutter your sidebar.
You can use different SEO tools to analyse your site and get performance recommendations, such as Google Page Speed Service. More than that, try to optimise your pages as much as possible technically: compress images and other HTML files and optimise the structure of all your pages.
Besides all of this, it is wise to utilise a high-quality server and content delivery system. Even a small change can enhance the site speed a lot. Fast loading pages also lower the operating costs, so the faster, the better.
2. Target Long-Tail Keywords
Focusing on long-tail keywords is also a part of SEO best practices. In addition to high-intent and popular keywords, long-tail keywords are essential. People use long-tail keywords for the majority of their web searches, so it’s time to target them too.
Just think about the suitable words and phrases which can best sum up your website. For example, instead of “protein powder”, aim to use long-tail keywords such as “best protein powder for muscle growth”. You may think that short-tail keywords are worth trying to rank for, but in reality, it’s not that easy when there are hundreds or even thousands of other sites that use the same keywords.
If you accurately target longer keywords, you will be ranking better in no time and you will attract more qualified traffic. But keep in mind that you write for humans first and search engines second. If you oversaturate your website with keywords, Google will notice this and it doesn’t like to be tricked. Keywords should be included naturally in your content.
3. Get Mobile-Friendly
Mobile use is everything. It’s rising so fast that mobile accounts for approximately half of the web traffic worldwide. This percentage can be even higher, depending on the industry. As a result, your rankings may take a big hit if your website is not mobile-friendly. Positive user experience is a must, so there’s no way around this.
Just think about how frustrated you were when you came across a website with a horrible design that was not functioning correctly and you’ll understand why this aspect is so important.
Not to mention that Google considers the mobile version of your website to be the primary version, so instead of focusing on the development of the desktop version and then on the optimisation for mobile navigation, do the reverse. Also, remember that a mobile-friendly website will have an important influence on your rankings. Take a look here and discover how we can help you implement SEO best practices to ensure you don’t lose mobile traffic.
4. Write Unique and Click-Worthy Titles and Meta Descriptions
It is always best to avoid crafting long titles. Keep it short. More exactly, aim for 65 characters or less. Otherwise, it will get cut off in the search results. Also, it will help if you kept the titles predictable, clear and it is great to write emotion-based headlines.
Most people often neglect Well-written meta descriptions. They should be short, descriptive and unique. So, this is where you can differentiate yourself from your competitors. You can tell Google exactly what your webpages are about using meta descriptions.
5.Create Original and High-Quality Content
If you’ve decided to market your business online, then producing unique and engaging content is a must. It might sound like a cliche, but content is truly king. If you consistently publish amazing content, your rankings will improve for sure.
Try to write content as often as you can, but keep in mind that quality comes first. The content you publish needs to be original, engaging, qualitative and relevant for your target audience. Having fresh content will also keep the visitors on your website for longer, and more than that, they will come back.
6. Link to Other Websites and Encourage Incoming Trustful Links
SEO best practices still include linking out to other blogs with relevant content. Link building is crucial for growth because it plays a vital role in the ranking algorithm.
Also, it’s essential to encourage trustworthy websites to link to your page. Why? Because Google gives priority to sites that feature high-quality incoming links. Just be careful of links from low-reputation sites.
7. Use Social Media
Even though social media is not a direct ranking factor, it can be helpful for your SEO performance. It’s not enough to have amazing content. It’s also important that people can find it quick and easy.
The solution is to use social media networks to promote your content. This is a great way to improve the traffic on your website. Moreover, you can add share buttons to your site to make it easier for your visitors to spread your content.
These tips are awesome, and they actually work. 💪