The Real Power of Social Media Influencers | Shifting Mindsets Table of Contents Have you ever bought a piece of clothing because someone you follow on Instagram advertised it? Or donated to a charity because an influencer star did? At one point or another, you may have been influenced to buy or do something by …
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SEO vs Google Ads – Which One Should You Pick? Table of Contents For years, there’s been this ongoing debate about using Search Engine Optimisation (SEO) vs using Google Ads. When it comes to digital marketing, this subject is a common dilemma for many business owners. What we can tell you is that there is …
It’s Time to Transform Your Business: Top 5 Marketing Automation Tools Table of Contents Add a header to begin generating the table of contents Before diving into the best marketing automation tools, let’s first establish what exactly marketing automation is and why do we need it. Marketing automation refers to using software platforms and technologies …
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How to Create a Killer Digital Marketing Campaign From Start to Finish Table of Contents Many businesses have a hard time when it comes to their marketing efforts. Do you know why? Well, the answer is quite obvious – the reason so many companies are struggling to achieve amazing results from their digital marketing is …
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Basically, SEO helps your website to rank better. This way people can find you easier and faster. Not to mention that with the help of SEO, a business can experience an increase in traffic and conversions, brand awareness, better visibility and credibility, and the list can go on.
7 SEO Tips That Will Boost Your Traffic Table of Contents As a business owner or digital marketing manager, your most burning desire is probably to have more traffic and more customers. And I think we can all agree that this is a pretty big challenge. Do you know what else is also tricky? Making …
In light of recent abuses of personal information by companies such as Cambridge Analytica, the arrival of new data protection laws is not surprising. In the EU this legislation is called GDPR. In South Africa, we have the Protection Of Private Information (POPI) Act. GDPR governs the way we gather, store and process personal data. …
FACEBOOK HAS NEVER been particularly good at prioritizing your privacy. Your data powers its business, after all. But recent revelations that a firm called Cambridge Analytica harvested the personal information of 50 million unwitting Facebook users in 2015 has created new sense of urgency for those hoping for some modicum of control over their online life. If you …
If you run a website that accepts online payment, you are going to want to keep reading this. Back in 2017, the PCI Security Standards Council mandated that all payment processors and merchants should move to TLS 1.2 and above. The deadline for this is June 30, 2018. So what does that mean for you? …
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