How to Create a Killer Digital Marketing Campaign From Start to Finish
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Many businesses have a hard time when it comes to their marketing efforts.
Do you know why?
Well, the answer is quite obvious – the reason so many companies are struggling to achieve amazing results from their digital marketing is that they don’t have an effective marketing strategy (or they don’t have a digital marketing strategy at all, which is even worse). Simple as that.
Have you ever skipped the instructions that should have helped you to assemble a new piece of furniture or tried to bake a cake without a recipe? It inevitably turns out to be a massive fail, and the same goes for digital marketing campaigns. Many of us want the results now. We are impatient and we don’t follow the steps that should lead us to what we want to achieve. There is no magic wand that can do this for us.
You can think of a digital marketing campaign as if you were organising an essential event for yourself: firstly, you have to set your budget. Then you need to decide which is the best location for your event (in digital marketing this is the moment when you choose the channels where you want to promote your product/service). You will also have to think about who your guests will be (who is your target audience for the marketing campaign). Of course, you will think about food too (the content you create for your potential customers). And so on.
So why is digital marketing so important?
Digital marketing is no longer just an option for businesses, it’s an essential part of a business’s success. Behind any outstanding digital marketing campaign is a solid, well-thought-out strategy. Therefore, a good strategy can help you reach your audience in a personable way, save money, build positive relationships with customers and drive more sales.
Keep reading and you’ll discover several digital marketing tips that you can use to create a killer campaign. 👨💻
Set Your Goals
Before planning any marketing campaign, you need to know exactly what you want from it. What are your goals? This may seem like something obvious, but we often jump into things without thinking about the specific results we want to achieve.
Setting S.M.A.R.T. goals (specific, measurable, achievable, relevant, and time-bound) is one of the most important steps in order to create a successful digital marketing campaign.
Do you want to improve your conversion rate? Or do you want to increase brand awareness? It’s up to you what goals you want to pursue but these should always be linked to your business goals.
Define Your Target Audience
Who are the people that will use your product/service? What kind of audience do you want to target? You need to know who you want to sell your products/services to if you want to use your resources and budget more effectively.
You can start by identifying who your current customers are. Then, if you want to expand your audience, you have to come up with a new direction and tailor your campaign to them. Analyse your audience and find out their demographics, what they like and do not like, their behaviours, etc. Be smart enough to understand that you can’t please everyone so the best solution is to find your niche.
Create Buyer Personas
A buyer persona is a fictional character that represents your ideal customer. 💁
In order to create an awesome campaign, you have to describe this persona in detail – consider the demographics, attitudes and behaviours, wants and needs, pain points, what they like to do for fun, what are the channels that they use the most, etc.
The bottom line is that no matter what digital marketing campaign you want to build, it has to be aligned with your buyer persona(s).
Assess Your Budget
Planning a digital marketing strategy is one thing while having the budget and resources to do it is another. Your budget will show you what you can do with your campaign and how you can use your resources efficiently.
So the question is: how much are you willing to pay for your marketing campaign?
Evaluate your previous budgets to see if you need to adjust your current marketing budget. However, regardless of your budget, it’s important to make the most of it. If you don’t have a capable team to properly manage your digital marketing strategy, then you may want to consider hiring a digital marketing agency with the needed experience to achieve the results you want.
Do keyword Research
Whether you want to create PPC (pay-per-click) campaigns, advertise on social media or optimise your website for search engines (SEO), you have to perform keyword research and create a list of these keywords. We’ve already talked about keywords in a previous article so we won’t go into details here.
I’m gonna give you only one more piece of advice: when you are searching for keywords try to put yourself in your potential customer’s shoes.
we can add a link to this article – Why Is SEO Important for Every Business? – when it will be posted
Decide Which Channels You Will Use, Set up Your Ads and Manage Your Social Media Platforms
There are so many channels, techniques, and tools that you’d be wise to take some time and think about the best options for your business. You can advertise on platforms like Google Ads, Facebook, Instagram, Twitter, LinkedIn, and Pinterest. You don’t need to be everywhere just where your customers are.
I know, it can be quite overwhelming but you can get rid of all that stress if you let a digital marketing specialist do all the heavy work for you. Whatever channel you decide to use, you need to come up with creative, engaging ads that are interesting and relevant for your audience.
Let’s take Facebook Ads as an example.
The first thing you need to do when you set up your ad is to go to your Ads Manager dashboard. Then set your objective, choose a name for your digital marketing campaign, target your audience and decide the budget you are willing to allocate. Finally, add the images and create the right copy for your target audience. Don’t forget to monitor your accounts and interact with your customers in order to build a positive online reputation.
Create a Content Strategy and Start Producing Original Content Regularly
Start by creating a content calendar where you will add the posting schedule, topic ideas, blog post titles, and various resources.
Crafting valuable content is an essential part of your digital marketing campaign. Think about the length of the articles, the style and tone you want to use for your audience, as well as the visual elements.
Keep in mind that it’s crucial to measure everything you do. Why? Because it’s important to be aware of how your campaign is performing.
You know, there is no secret formula that fits every digital marketing strategy and guarantees success – and that’s because every business is different. At EVER we enjoy working in this insane world of digital marketing frenzy and we are here to help you boost your business’ online presence.