Link Building Basics: The Importance Of Link Diversity
Building a solid network of inbound links should be a key component of any website’s SEO strategy. Inbound links, sometimes called backlinks, serve as an indicator of your site’s popularity and authority. Many search engines, including Google, assign a lot of weight to backlinks when determining search result rankings: A page with a strong set of high-quality backlinks will be considered more relevant than other pages competing for space on a search results page.
Counting and Valuing Links
A Better Way to Build Links
It’s clear that having multiple links from the same domain isn’t the most effective way to ramp up your site’s SEO power. While the practice may not earn you a Google penalty, you can’t expect all the links from one domain to be counted independently. The best way to build a backlink profile is to seek out links from as many unique, high-quality domains as possible. Stick to this basic strategy, and with a little time and effort, you can watch your ranking improve.