If your business serves a local area, you should invest in local SEO. Local SEO is, simply, search engine optimisation that includes a local element. It’s the difference between ‘SEO services’ and ‘SEO services Cape Town‘.

Small businesses, in particular, can really benefit from local search optimisation. It is a way to stand out from the crowd in search engine results, and to let your customers know that you are in their area. It can help whether customers are searching for you by name or by what you do. Research has even shown that as many as 70% of all searches include a location term.

Google’s recent algorithm put a major emphasis on local SEO services for your business.

If you need your small business to be found on Google, a local SEO service is just what the doctor ordered.

Want to discuss Local SEO for your business?


Google offers a unique opportunity for customers searching in their vicinity to find local businesses on Maps. Without Local Search Engine Optimisation (SEO) your business could be missing out on qualified traffic, calls, sales and the chance to be successful.

Whether your business is services-based, has a physical shop, or a chain with multiple locations based in Johannesburg or anywhere else in South Africa, we can provide the solutions for your business to outrank competitors.

Why Do You Need
Local SEO in South Africa

Businesses need local search to bringing customers through the door by ranking on Google Maps and provides your business with the competitive edge it needs.

Helps Local Customers Find You

60% of customers in South Africa start their research with Google Maps i.e. "pizza near me" or "Pizza in Johannesburg" and visit businesses with a 10km radius. If you don't appear on Google maps, they might not find your business at all. We can help!

Reaches Customers Who Are Ready to Buy

Local SEO helps put your business in front of customers who are actively looking for a business like yours. Because of the proximity customers are more likely to visit your business and make a purchase or enquiry.

Delivers More Qualified Search Traffic

Local search ensures that those who are interested in your services or products see your ads/website pages. Search engine listings particularly on mobile are highlighting localised businesses based on your proximity and search intent.

Builds Trust and Credibility with Customers

Customers trust businesses more when they appear in the local listings on Google Maps, Apple maps or Bing because it indicates that these businesses have taken steps to build their online reputation.

Need SEO Services For Your website?

Local SEO Agency

Our local SEO consultants will go above and beyond to achieve your business goals and increase your ROI.

Over 90% of searchers will stop looking after they find a product or service on page one of Google’s search engine results.

They typically search for ‘service’ + ‘ location’. There are a number of strategies that can help propel your business to the top of the local search results. Our agency utilise the latest SEO techniques (and a bit of digital marketing expertise) to improve your local SEO score.

Local SEO Strategy & Process

Without a SEO audit to weed out any on-site problems, any link building or citations won't be as effective. Ever Digital Agency promises to guide you through the process of selling your products online with a targeted, integrated marketing approach from planning to implementation. We will help you choose the right strategy to connect and engage with your target audience.

Our Local SEO services are custom tailored to the needs of your business, industry and customers. Potential buyers want information on a search page that is quick and simple so they can make buying decisions quickly.

With local search, customers want a business or service that is close to them. That’s where Local SEO Optimisation comes into play.

Website Localisation

It is important for a website to represent the location of your business. Merging your website with local seo is an effective way to address the needs of inbound perspective clients.

We help your website become visible in searches with local search terms, ensuring that key information such as the address and contact details are properly displayed.

Optimising your website ensures that Google recognises your location on google maps, connecting you with the people who matter: your customers.

Google My Business Optimisation

Bring your local business to the online forefront with our Google My Business services.

With Ever's local SEO expertise, we use Google My Business to build your brand’s online consistency and visibility. We know how to create the perfect first impression on a search, as well as ensuring your contact details, reviews and posts can easily be crawled by Google. We know how to properly read the tool’s insights to ensure your business reacts to the changing online market in a way that makes sense.

Optimising for Google My Business puts you in the front of the queue in this lucrative arms race, so don’t skimp out on it. Google My Business isn’t a static entity, it’s constantly evolving. What was previously simple business information has matured into a hub of useful knowledge, from menus, to allergy information, to blog posts. Keeping this managed and well-optimised pays volumes in SERPs rankings while also helping your users experience.

Citation Building

Citation links are mentions of your business on other websites. For example, your business being listed in the yellow pages counts as a citation. The same goes for a blog post or online newspaper article that has an offer from your business.

Citations are to local businesses what backlinks are for websites: a signal to search engines that they can trust your company. Citation building is crucial for small businesses that want to be found in local searches, as search engines will use the information they find in your citations and display them to people searching for what you do.

High Quality Links

Local search engine optimisation involves building up local links. Just like word-of-mouth, you want people linking to and talking about your website online. As a local SEO agency, our SEO services can help find avenues and opportunities for local links, prioritising quality over quantity.

Our nationwide contacts can help drive local links anywhere, helping to fortify any domain. We only offer transparent links, while creating and augmenting content that will make you popular locally, both in organic searches and links.

Manage Reviews

Monitoring and responding to reviews is a must. As a local business, you need to be proactive about acknowledging all reviews- not just the ones posted on your company website.

As a local business, you need proactively monitor and respond to reviews whether they are positive, negative or neutral regardless of the source. Show your customers that you care about their feedback and how you can improve. We will manage your reviews in GBM, so you can focus on managing your business.

Tracking and Reporting

When you need help planning, implementing or measuring the success of your local SEO campaigns, our agency is here to support you. We'll help you claim your business on Google, and we can optimise both your website and your Google My Business listing.

Local SEO Strategy & Process

Coming Soon

Local Search Engine Optimisation (SEO) is an effective method of promoting local businesses on the internet. Because your online presence is locally optimised, your business will attract high quality traffic from relevant local search queries. This is a great way of building a wide local audience and taking up a seat at the top of the 3-pack results on Google Maps.

46% of all Google searches are looking for local business. In other words, Local SEO helps your business become visible for a large percentage of local users.

Google offers local businesses the opportunity to promote themselves by taking into account not only traditional SEO factors like On-Page Optimisation, Backlinks, Authority Score, but also the physical location of your company, Google My Business reviews and local directories & citations.

Local SEO is an excellent way to gain exposure for your brand online by attracting more local customers and therefore increasing sales.

National SEO is the process of taking your website to a national level for better exposure and visibility. National audiences are typically larger and more dispersed than local ones, which is why you need to invest in a consistent national campaign that will bring your website higher up on search engines like Google.

Local SEO helps businesses with a physical presence at the location rank better for searches relevant to their business type or geographic area. Local audiences are typically smaller but have high levels of engagement.

The biggest difference between local and traditional SEO is the difference in search intent.

For traditional results, search engines focus on finding websites with the most relevant and interesting content for all search queries. These queries may or may not have country-specific intentions.

For Local results however, search engines will seek businesses or websites that are based in the immediate vicinity of the searcher. With the most up to date and accurate information. Google is aware of common intent, for example if someone searches for 'pizza' the odds that they are searching for a local pizzeria are quite high.

Local SEO allows you to focus on potential clients in your geographical region. This can be incredibly useful for businesses that sell their products and services in a particular city.

If your business operates in a specific geographical region you undoubtedly need to utilise local SEO. Even if you don't have a local target market, local SEO services can help you attract more potential customers in popular cities and towns. If your aim is to increase store traffic or calls then local SEO services are an ideal addition to your marketing strategies. Here is a list of businesses who can gain a lot from local SEO:

  • Car Services
  • Cleaning
  • Plumbers
  • Bars and Restaurants
  • Educational facilities
  • Medical Services
  • Legal Services
  • Pet Services
  • Construction
  • Health
  • Real Estate
  • IT

We dedicate time to study the specific requirements and goals of each of our clients. Our Johannesburg based specialists develop a custom strategy based on this analysis. There are other factors at play that will affect the monthly price of local SEO services.

You can familiarise yourself with our local SEO packages or call us for a free consultation.

At Ever Digital Agency, we do everything in our power to produce real results for our clients. It typically takes time before you see tangible results. It will take at least a few months before we have any definite information for improvement. Depending on the competition it may take some time for you to start reaching your KPIs and notice an increase in local traffic.

Local SEO services can ensure that your clients will find you on Maps and you will be the centre of attention when searches are located in the vicinity of your business. Without local SEO services your business might miss out on qualified traffic and sales.

Local SEO Marketing encompasses a variety of strategies for reaching out to new audiences.

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