Small businesses, in particular, can really benefit from local search optimisation. It is a way to stand out from the crowd in search engine results, and to let your customers know that you are in their area. It can help whether customers are searching for you by name or by what you do. Research has even shown that as many as 70% of all searches include a location term.
Google’s recent algorithm put a major emphasis on local SEO services for your business.
If you need your small business to be found on Google, a local SEO service is just what the doctor ordered.
Want to discuss Local SEO for your business?
GET MORE LOCAL CUSTOMERS TO VISIT OR CALL YOUR BUSINESS
Whether your business is services-based, has a physical shop, or a chain with multiple locations based in Johannesburg or anywhere else in South Africa, we can provide the solutions for your business to outrank competitors.
Why Do You Need
Local SEO in South Africa
Need SEO Services For Your website?
Local SEO Agency
Over 90% of searchers will stop looking after they find a product or service on page one of Google’s search engine results.
They typically search for ‘service’ + ‘ location’. There are a number of strategies that can help propel your business to the top of the local search results. Our agency utilise the latest SEO techniques (and a bit of digital marketing expertise) to improve your local SEO score.
Local SEO Strategy & Process
Our Local SEO services are custom tailored to the needs of your business, industry and customers. Potential buyers want information on a search page that is quick and simple so they can make buying decisions quickly.
With local search, customers want a business or service that is close to them. That’s where Local SEO Optimisation comes into play.
Local SEO Strategy & Process
Local Search Engine Optimisation (SEO) is an effective method of promoting local businesses on the internet. Because your online presence is locally optimised, your business will attract high quality traffic from relevant local search queries. This is a great way of building a wide local audience and taking up a seat at the top of the 3-pack results on Google Maps.
46% of all Google searches are looking for local business. In other words, Local SEO helps your business become visible for a large percentage of local users.
Google offers local businesses the opportunity to promote themselves by taking into account not only traditional SEO factors like On-Page Optimisation, Backlinks, Authority Score, but also the physical location of your company, Google My Business reviews and local directories & citations.
Local SEO is an excellent way to gain exposure for your brand online by attracting more local customers and therefore increasing sales.
National SEO is the process of taking your website to a national level for better exposure and visibility. National audiences are typically larger and more dispersed than local ones, which is why you need to invest in a consistent national campaign that will bring your website higher up on search engines like Google.
Local SEO helps businesses with a physical presence at the location rank better for searches relevant to their business type or geographic area. Local audiences are typically smaller but have high levels of engagement.
The biggest difference between local and traditional SEO is the difference in search intent.
For traditional results, search engines focus on finding websites with the most relevant and interesting content for all search queries. These queries may or may not have country-specific intentions.
For Local results however, search engines will seek businesses or websites that are based in the immediate vicinity of the searcher. With the most up to date and accurate information. Google is aware of common intent, for example if someone searches for 'pizza' the odds that they are searching for a local pizzeria are quite high.
Local SEO allows you to focus on potential clients in your geographical region. This can be incredibly useful for businesses that sell their products and services in a particular city.
If your business operates in a specific geographical region you undoubtedly need to utilise local SEO. Even if you don't have a local target market, local SEO services can help you attract more potential customers in popular cities and towns. If your aim is to increase store traffic or calls then local SEO services are an ideal addition to your marketing strategies. Here is a list of businesses who can gain a lot from local SEO:
- Car Services
- Bars and Restaurants
- Educational facilities
- Medical Services
- Legal Services
- Pet Services
- Real Estate
We dedicate time to study the specific requirements and goals of each of our clients. Our Johannesburg based specialists develop a custom strategy based on this analysis. There are other factors at play that will affect the monthly price of local SEO services.
You can familiarise yourself with our local SEO packages or call us for a free consultation.
At Ever Digital Agency, we do everything in our power to produce real results for our clients. It typically takes time before you see tangible results. It will take at least a few months before we have any definite information for improvement. Depending on the competition it may take some time for you to start reaching your KPIs and notice an increase in local traffic.
Local SEO services can ensure that your clients will find you on Maps and you will be the centre of attention when searches are located in the vicinity of your business. Without local SEO services your business might miss out on qualified traffic and sales.
Local SEO Marketing encompasses a variety of strategies for reaching out to new audiences.