Integrated Solutions For Today’s Digital Landscape
In the digital age, almost all businesses dabble in internet marketing. It is the most affordable way for companies to reach their target market with the potential to access millions of customers.
But What Is Internet Marketing?
Internet/digital/online marketing can be defined as promoting a brand, products or services online. Broadly, digital marketing includes any promotional or sales activities conducted via wireless media on computers, laptops, tablets and mobile phones.
Online marketing combines the technical and creative aspects of the internet to target and engage customers throughout the various stages of the customer engagement cycle.
Internet marketing used in conjunction with traditional advertising methods such as radio, television, newspapers and magazines creates maximum impact. Through our partnership with Pangea Ultima, we are able to offer a complete through-the-line service that aligns digital and offline aspects of marketing and advertising.
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Why is Internet Marketing Important?
It’s simple really, the Internet has the power to connect millions of people from around the world to company brands products and services. Internet marketing is the most cost-effective way to reach your customers and costs can be scaled to budget. In addition, analytics and cost-volume-profit analysis make it easy to measure the effectiveness of your campaign.
Not Sold Yet?
According to PwC research, 27% of customers shop online weekly. The same research indicates that 36% of customers increased the frequency of purchases because of brand interactions on social media. While AdWeek consumer research indicates 81% of customers research products and services online before they buy. Those are big numbers, and while consumers might not buy online, if you don’t have an internet presence your competitors will be taking your slice of the digital pie.