Social Media Management
Grow Your Brand, Engage Your Audience
Social media is one of the most effective ways for companies and brands to engage with and grow their audience, answer customer service inquiries, build a solid brand image, demonstrate thought leadership, get more traffic and generate new opportunities.
Social Media Campaigns
Social media gives you the tools build your brand and target audience in an interactive way. Despite the undeniable value of social media marketing, it is difficult to quantify return on investment and many businesses don’t have the capacity or inclination to plan and execute social media campaigns. Typically, a business needs to identify brand goals, set marketing objectives, create a strategy, choose channels and tactics and assign resources to manage social media. A daunting task, which can lead to excuses and delays. Stop procrastinating, we can help manage your social media marketing.
Our Social Management Process
Page Audit & Setup
Whether you need a new page full of images and art, or a refresher to your existing page -- we will create eye-catching visuals that customers will recognize and appreciate as your brand. We know what makes a cover photo or profile picture high-quality and unique; we can create visual content so you don't have to.
Social Media Strategy & Goals
A brand's social account must always have a plan of action. Our experts will work with you to devise a social strategy that reflects your business objectives. We will work with you to identify your audience, the type of content they want to see and the proper methods of scheduling and distribution.
Content & Post Management
Our goal is to create and curate content that educates, interests and directs your audience. We will devise a variety of posts, from article and video shares to industry news and company facts, scheduling them at optimal times to maximize who is seeing your content. We create monthly content calendars to plan your announcements in advance and review content with you. Personalizing each post to reflect your brand, our content will inspire action from your audience to engage, share and follow your social activity.
Social Listening
The breadth of consumer, industry and cultural insights within social conversations is unmatched. The best marketers gain valuable insight by tapping into social data to perform quantitative, qualitative and contextual analysis of keywords, hashtags and topics. Use these findings to inform marketing campaigns, refine content strategies and improve overall customer experience.
Social Media Advertising
Social advertising targets highly relevant leads with precise characteristics you determine with our flexible, reliable monthly plans. Then, with demographic retargeting, we can even isolate your advertising budget to only those customers who have shown interest by visiting your site. We'll work to reduce wasteful spending, save you money and put your ads in your ideal customers' social media streams.
Monitoring & Reporting
We are glad to spend the time being attentive to your customers, providing them with replies and information, as well as keeping you informed of their interests. Each month, we will send you detailed reports on the metrics of your social activity, providing an in-depth look at the outcome of our efforts to mobilize your business objectives.
Earn Your Social Voice
You need to remember, if you are not on social channels, your competitors are, so are your customers and potential customers. They might be talking about your brand but if they are not, they should be. You can ignore it or join the conversation, manage your reputation and create new business opportunities. Join the social revolution and target your customer with Social media advertising. See what social networks are most popular.
Your business needs the right social media management tools and presence on the right social networks, such as Facebook, Twitter, Google+, LinkedIn, Twitter, Instagram and YouTube. It’s not necessary to be on every social network , the choice of network will depend on your brand and marketing goals. Many companies make the mistake of setting up social profiles and not managing them, this can damage your brand reputation, alienate customers and lead to loss of sales.
Who We've Worked With
Would you like to start a project with us?
Contact EVER today for Social Media Management services in Johannesburg.