ABSA
Case Study
The Challenge
ABSA wanted to improve user experience for current internet bankers and potential clients, and ensure ABSA products and services are easily found in search results.
The Strategy
Complex websites require thorough site architecture planning and pedantic implementation to simplify the website and make navigation user friendly.
We created sitemap that simplifies navigation, makes information accessible and reduces the change for duplicated content across the site.
We also guided ABSA and the UK development team on best practices to engineer the most search engine friendly platform possible.
Trained ABSA’s In-House Digital Team.
The Results
Over 80% of ABSA banks search rankings reached page 1 or in the top 5 search results while we worked on the project.
ABSA banks YouTube channel rankings and viewership spiked due to the video optimisation we did during the project.
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