Search Engine Optimisation
Enhance Ranking | Increase Traffic | Improve Conversions
SEO or Search Engine Optimisation is the set of processes and techniques used by South African SEO agencies and businesses to improve your website’s visibility in search engines like Google and Bing. Our B2B and B2C SEO campaigns are proven to get more prospective customers to discover your business, increase your website traffic, get more leads and ultimately make your business more successful online.
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Professional SEO Marketing
Search engines take into account hundreds of ranking factors that when choosing where to place webpages in the search results. There are three core SEO (search engine optimisation) practices fall under: On-Page, Off-Page, and technical optimisations.
Search engines uses complex algorithms that reward user-friendly, quality websites with SEO high rankings. As an SEO agency we use a range of tools and tactics to achieve the best results for your website rankings.
Our Search Engine Optimisation Services
To get the best organic search engine ranking, we employ various SEO techniques to promote your company naturally. These SEO services are designed to improve search engine rankings for keywords and phrases that are relevant to your business. By offering and combining a broad spectrum of SEO services we cover the most important aspects of Search Engine Optimisation:
SEO Audit & Analysis
The most basic search engine optimisation service starts with auditing and analysing your website’s accessibility, indexability, on-page ranking factors, off-page ranking factors and competitive analysis.
each company has a unique brand and a variety of goals and therefore needs a tailored strategy for search engine optimisation. Many SEO companies develop a cookie-cutter process that they apply to all their clients. We align your services and process to your goals.
The implementation of the strategy that focuses on content, performance, authority and user experience to promote your website in SERPs.
Search engine optimisation has evolved to focus on local search in a big way. Users no longer want global results, they want personalised results that relate to their immediate location, and we help connect local business with local users.
People are spending more time on their mobile devices and tablets, however, many websites are not designed to accommodate different screen sizes and load times. We implement SEO Best Practices to ensure you don’t lose mobile traffic.our services and process to your goals.
All our services are available as part of an SEO package or on an adhoc basis to give your company a competitive advantage in the search results.
Google Penalties & Recovery
If your business has been affected by filters, manual actions, or unnatural decreases in organic search traffic, our SEO recovery services will identify, rectify and recover lost traffic.
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Our Approach to SEO
SEO is renowned for being a dynamic and competitive industry. Many companies have invested in search engine rankings either by employing an SEO agency or in-house experts. But what gives your company the edge over them? Our talented team of strategic SEO consultants have years of industry experience. This means we can help you navigate the increasingly complex and highly competitive SEO landscape with our SEO marketing services.
Expertise means to have a high level of knowledge or skill in a particular field. SEO expertise is evaluated primarily at the content-level, not at the website or organisational level. Essentially, Google is looking for content created by a subject expert.
We understand how to communicate this knowledge in a way that engages people. It’s a combination of access to information, understanding the audience and how best to deliver the information to them.
No matter what the subject, if you demonstrate your level of expertise as higher your competitors, visitors will pick your website as the expert. It’s important to find a balance between being comprehensive and keeping it simple. This comes down to formatting your text so it’s digestible, using visual aids or rich media like video or audio.
Authority means that your website is trustworthy, high-quality, relevant, and has something of value. The more authoritative your site is, the higher your ranking, and the more visitors will come to trust your brand.
The search engines evaluates sites using hundreds of factors, including the age, popularity, and the size of that website determine authority and ranking position.
We use Page Authority or Page Score are calculated metrics used by SEO tools to predict how well a specific page will rank on search engine result pages (SERP). Domain Authority or Domain Score measures the strength of entire domains or subdomains. By understanding what your audience wants and needs, creating high-quality content that generates build backlinks from highly authoritative websites in your niche, we’e able to improve you authority and rankings.
In Search Engine Optimisation, relevancy is a must. Great content is key for any successful website — we should know, we’ve been writing it for years!
There needs to be a clear connection between your content and the keywords that you are targeting. If your website strays of-topic, it will confuse the search engines and your audience, affecting your rankings and making your visitors less likely to convert.
But what makes great content? It all starts with effective research into your industry, competitors, and customers. Understanding how visitors engage with your business online and what search terms they’re using is essential — your content strategy needs to be grounded in this data. Our SEO content team to creates relevant, persuasive, keyword-focused copy that delivers to the user and search engines.
There is no single, accepted calculation method for trust. Google and SEO software developers use several metrics to determine domain trust.
However, you can build trustworthiness through quality. The Quality of content and links are considered important elements when calculating the domain trust metric. High Trusts is considered a ranking advantage. The higher you rank, the more visitors will respect and trust you as experts in your field.
There are three places you can start building your domain trust. The about us page and media publications where you are featured; schema markup gives Google auxiliary information about your content; list customer reviews and testimonials.
SEO Tools & Technology
An essential foundational element of SEO, the technology used to host and serve your site can have a huge impact on organic performance.
In a highly competitive digital landscape, ensuring that your website meets the technical requirements of search engines has never been more important. Our extensive expertise gives you an advantage over your competitors.
We use a range of SEO tools to optimise your website and regular technical audits ensure there is no technical issue preventing your ranking. Site speed improvements, server issues, crawl errors, website migrations – we’ve got you covered.