Search Engine Optimisation
SEO Agency
SEO or Search Engine Optimisation is the set of processes and techniques used by South African SEO agencies and businesses to improve your website’s visibility in search engines like Google and Bing. Our B2B and B2C SEO campaigns are proven to get more prospective customers to discover your business, increase your website traffic, get more leads and ultimately make your business more successful online.
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Professional SEO Marketing
Our Search Engine Optimisation Services
SEO Audit & Analysis
The most basic search engine optimisation service starts with auditing and analysing your website’s accessibility, indexability, on-page ranking factors, off-page ranking factors and competitive analysis.
SEO Strategy
each company has a unique brand and a variety of goals and therefore needs a tailored strategy for search engine optimisation. Many SEO companies develop a cookie-cutter process that they apply to all their clients. We align your services and process to your goals.
Technical Optimisation
The implementation of the strategy that focuses on content, performance, authority and user experience to promote your website in SERPs.
On-Page SEO
On-site SEO is critical for your site to rank higher in the SERPs. The search engines cannot read or understand what you are saying without it. Ever utilises on-site optimisation, which is a key part of every SEO campaign.
Link Building
Google's algorithms are complex and always evolving, backlinks are a big factor to search engine ranking, but not just any backlink! One good way to begin your SEO is by partnering with a company that has access to many top-quality websites for link building.
SEO Content
We have a team of writers who produce SEO-friendly content for your website. A search engine likes a website that provides new information on a regular basis. We provide the latest in SEO services to improve your content and boost your marketing.
Local Optimisation
Search engine optimisation has evolved to focus on local search in a big way. Users no longer want global results, they want personalised results that relate to their immediate location, and we help connect local business with local users.
Mobile Optimisation
The most basic search engine optimisation service starts with auditing and analysing your website’s accessibility, indexability, on-page ranking factors, off-page ranking factors and competitive analysis.
SEO Consulting
All our services are available as part of an SEO package or on an adhoc basis to give your company a competitive advantage in the search results.
Analytics Data Reports
One of the most important aspects of SEO is monitoring performance. We use google analytics data to plan your strategy and measure your success.
Google Penalties Recovery
If your business has been affected by filters, manual actions, or unnatural decreases in organic search traffic, our SEO recovery services will identify, rectify and recover lost traffic.
Conversion Rate Optimisation
Grow your online revenue for an increase in customer lifetime value with CRO services. Our SEO company implements both pay-per-click marketing and search engine optimisation to maximise your conversion opportunities. Our company provides websites analysis, landing page optimisation, and A/B split testing.
Ecommerce SEO
eCommerce SEO services are designed to help businesses that sell their products online rank well in search engines like Google, Yahoo and Bing.
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Our Approach to SEO
SEO Expertise
Expertise means to have a high level of knowledge or skill in a particular field. SEO expertise is evaluated primarily at the content-level, not at the website or organisational level. Essentially, Google is looking for content created by a subject expert. We understand how to communicate this knowledge in a way that engages people. It's a combination of access to information, understanding the audience and how best to deliver the information to them. No matter what the subject, if you demonstrate your level of expertise as higher your competitors, visitors will pick your website as the expert. It's important to find a balance between being comprehensive and keeping it simple. This comes down to formatting your text so it’s digestible, using visual aids or rich media like video or audio.
SEO Trustworthiness
There is no single, accepted calculation method for trust. Google and SEO software developers use several metrics to determine domain trust. However, you can build trustworthiness through quality. The Quality of content and links are considered important elements when calculating the domain trust metric. High Trusts is considered a ranking advantage. The higher you rank, the more visitors will respect and trust you as experts in your field. There are three places you can start building your domain trust. The about us page and media publications where you are featured; schema markup gives Google auxiliary information about your content; list customer reviews and testimonials.
SEO Authoritativeness
Authority means that your website is trustworthy, high-quality, relevant, and has something of value. The more authoritative your site is, the higher your ranking, and the more visitors will come to trust your brand. The search engines evaluates sites using hundreds of factors, including the age, popularity, and the size of that website determine authority and ranking position. We use Page Authority or Page Score are calculated metrics used by SEO tools to predict how well a specific page will rank on search engine result pages (SERP). Domain Authority or Domain Score measures the strength of entire domains or subdomains. By understanding what your audience wants and needs, creating high-quality content that generates build backlinks from highly authoritative websites in your niche, we'e able to improve you authority and rankings.
SEO Tools & Technology
An essential foundational element of SEO, the technology used to host and serve your site can have a huge impact on organic performance. In a highly competitive digital landscape, ensuring that your website meets the technical requirements of search engines has never been more important. Our extensive expertise gives you an advantage over your competitors. We use a range of SEO tools to optimise your website and regular technical audits ensure there is no technical issue preventing your ranking. Site speed improvements, server issues, crawl errors, website migrations – we’ve got you covered.
SEO Trustworthiness
There is no single, accepted calculation method for trust. Google and SEO software developers use several metrics to determine domain trust. However, you can build trustworthiness through quality. The Quality of content and links are considered important elements when calculating the domain trust metric. High Trusts is considered a ranking advantage. The higher you rank, the more visitors will respect and trust you as experts in your field. There are three places you can start building your domain trust. The about us page and media publications where you are featured; schema markup gives Google auxiliary information about your content; list customer reviews and testimonials.
SEO Relevancy
In Search Engine Optimisation, relevancy is a must. Great content is key for any successful website — we should know, we’ve been writing it for years!
There needs to be a clear connection between your content and the keywords that you are targeting. If your website strays of-topic, it will confuse the search engines and your audience, affecting your rankings and making your visitors less likely to convert.
But what makes great content? It all starts with effective research into your industry, competitors, and customers. Understanding how visitors engage with your business online and what search terms they’re using is essential — your content strategy needs to be grounded in this data. Our SEO content team to creates relevant, persuasive, keyword-focused copy that delivers to the user and search engines.