SEO or Search Engine Optimisation is the set of processes and techniques used by South African SEO agencies and businesses to improve your website’s visibility in search engines like Google and Bing. Our B2B and B2C SEO campaigns are proven to get more prospective customers to discover your business, increase your website traffic, get more leads and ultimately make your business more successful online.
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Our Approach to SEO
In Search Engine Optimisation, relevancy is a must. Great content is key for any successful website — we should know, we’ve been writing it for years!
There needs to be a clear connection between your content and the keywords that you are targeting. If your website strays of-topic, it will confuse the search engines and your audience, affecting your rankings and making your visitors less likely to convert.
But what makes great content? It all starts with effective research into your industry, competitors, and customers. Understanding how visitors engage with your business online and what search terms they’re using is essential — your content strategy needs to be grounded in this data. Our SEO content team to creates relevant, persuasive, keyword-focused copy that delivers to the user and search engines.